We measure adoption by logins. Is that enough?
Vanity adoption metricLogins show access activity, not necessarily useful completion or sustained value. Measure the behaviors and outcomes the project was intended to improve.
What to do now
- Identify the meaningful user action
- Measure completion and repeat use appropriately
- Inspect failures and abandonment
- Connect usage to the intended business outcome
When to escalate
Escalate when
Reported adoption masks inability to complete essential work.
Who decides
The product or business benefit owner
Example
A team measures completed requests and correction rates instead of only active accounts.
Mistake to avoid
Counting automatic sign-ins as proof of successful adoption.
Prevent a repeat
Compare observed outcomes with the baseline and separate forecast benefits from benefits actually measured.
Suggested ApprovedFlow setup
- Projects
- Tasks
- Documents
Keep the intended outcome and measurement plan with the project, and assign improvement work to an accountable business owner. See the platform
Related cases
- When should we stop building and start measuring results?Unbounded output production
- The product has many features but poor task completion. What should we prioritize?Feature output over user outcome
- Management wants an adoption percentage. What should I measure?Ambiguous adoption metric
- How do we detect vanity metrics in project reporting?Metrics without decision value