Our AI feature works in demos but users do not trust it. What should change?

Poorly explained assistance and recovery

Observe actual users to identify whether distrust comes from errors, unclear evidence, unpredictable actions, or inability to correct output. Show what the system used, what it proposes, and what the user controls. Improve reliability and recovery instead of adding unsupported confidence badges.

What to do now

  1. Observe real tasks and failure points
  2. Expose relevant evidence and action boundaries
  3. Make correction and rejection straightforward
  4. Measure task success after the changes
Recommended action flow for poorly explained assistance and recovery: Observe real tasks and failure points then Expose relevant evidence and action boundaries then Make correction and rejection straightforward then Measure task success after the changes. Escalate when users cannot detect or recover from consequential mistakes.

When to escalate

Escalate when

Users cannot detect or recover from consequential mistakes.

Who decides

The AI service owner and relevant authorized reviewer

Example

Users trust a draft more when they can inspect source records and reject individual suggested changes.

Mistake to avoid

Displaying a confidence percentage that has not been calibrated.

Prevent a repeat

Re-evaluate after changes to models, prompts, tools or source data; keep important decisions accountable to people.

Suggested ApprovedFlow setup

  • Tasks
  • Documents
  • Approvals

Track evaluation and review tasks, and keep approved evidence with the work; do not claim the platform provides an unverified AI agent or automated diagnosis. See the platform

Related cases

Practice references