The project started because an executive said just do it. What should I establish first?

Unclear project justification

Turn the instruction into a short decision brief before making irreversible commitments. Confirm the problem, intended outcome, accountable sponsor, boundaries, and authority to spend.

What to do now

  1. Interview the sponsor about the problem
  2. Write one measurable outcome
  3. Compare doing nothing with two feasible options
  4. Approve the smallest justified next stage
Recommended action flow for unclear project justification: Interview the sponsor about the problem then Write one measurable outcome then Compare doing nothing with two feasible options then Approve the smallest justified next stage. Escalate when no one will own the outcome or authorize the next commitment.

When to escalate

Escalate when

No one will own the outcome or authorize the next commitment.

Who decides

The accountable sponsor

Example

An internal portal request becomes a two-week discovery exercise before the institution commits to a full rebuild.

Mistake to avoid

Treating an executive request as a complete business case.

Prevent a repeat

At each stage decision, check that the expected outcome, owner and justification remain valid.

Suggested ApprovedFlow setup

  • Projects
  • Documents
  • Approvals

Keep the decision brief with the project and request a recorded sponsor decision before the next commitment. See the platform

Related cases

Practice references